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Stage 4

Community Edition Marketing Campaign Brief

The fourth and final stage of The Community Edition Project is all about the marketing campaign; specifically the creative direction and visual identity.

Your task is to develop a treatment for the launch of Phone (2a) Community Edition. Your submission should showcase a creative concept supported by visual references. We would like for you to clearly articulate the concept behind your creative vision, and explain how you would approach a potential campaign film, key visuals, and tag line/messaging. See some examples of our recent creative work below:



Before submitting, you should carefully consider the winners of our Hardware, Wallpaper and Packaging design stages to ensure your treatment reflects the work done in earlier stages.  Remember, the winning concept of Stage 1 was Phosphorescence:

Using green-tinted phosphorescent material finishes, elements of the back of the phone emit a soft glow in the dark. This feature is purely analogue, requiring no power source, and can last for hours before gradually fading until it recharges by daylight. It is widely used in the watch industry. Like the fireflies, the glowing feature can also be functional, for example locating your phone in the dark or indicating your presence.

We strongly recommend sharing the story behind your work as a way to strengthen your overall submission.

The submission deadline is 2 August, 17:00 BST. Valid entries will then go forward to a period of community voting. Votes will be a key deciding factor for our internal panel who will determine the overall winner. The panel will be led by Ryan Latham, Senior Director, Brand & Creative Once the winner is announced, the team will be in touch to begin the collaboration process.



Brief specifics:

  • Develop a creative platform for the launch of Phone (2a) Community Edition, supported by visual references, concept explanation, and an overview of how you'd approach a campaign film, key visuals, and tag line/messaging.
  • Your idea could be translated into more or fewer deliverables than mentioned in this brief. The co-creation process for this stage will be somewhat fluid dependent on your idea.
  • Try to imagine how your campaign could be used on our social platforms, website, out of home advertising and retail spaces.
  • We are not specifically looking for motion designers or artworkers for this stage - we will find the creative resources to bring your idea to life - the most important thing is to clearly describe your vision for this launch.

Rules:

  • Nothing reserves the right to choose any design submitted and will take Nothing Community votes into consideration.
  • Designs featuring third party IP, offensive words, symbols or ideas are not valid and will not go forward for voting or judging.
  • We believe in a future where AI elevates human creativity and talent. Your entry to the Marketing Campaign stage should be a display of your unique, genuine and distinctive creative process. If you decide to make use of a generative AI tool, we would like for you to use it to elevate your concept, not for it to generate a concept for you. If you decide to use a tool, you should openly state that you have used it, explaining how it has helped elevate your idea.
  • The winning submission will go through a feasibility assessment and is therefore subject to change.
  • One submission per person.
  • Full T&C’s linked here.

Key Dates:

  • Submissions Open: 10 July 2024
  • Submissions Close: 2 August 2024
  • Voting Opens: 5 August 2024
  • Voting Closes: 9 August 2024

FAQ

  • What do I get if I win?

    Winners will engage directly with the Nothing Team to collaborate and build on their winning submission. This collaboration may occur via video calls or in some cases, the winner may be offered an expenses paid visit to the relevant teams at their respective work location.

    All winners will be invited for a trip to London later in the year for an event to officially launch Phone (2a) Community Edition. Winners will of course also win the final product itself.

  • Yes, this is an essential aspect to entry and winner selection. If you win but are unable to commit to this, we may select an alternative winner.

  • No. This project is not designed to generate revenue but as an exploration of co-creation between Nothing and our community.

  • No. You are free to make submissions via any supported file types, including images, videos and text. The most important part of your submission is the idea.

  • Yes. We will celebrate the winners online throughout the campaign and on the product itself. We may even have your work showcased by a design publication.

  • Winners are chosen by internal panels at Nothing. Panels are made up of experts in the respective design discipline at each stage. Panels will be paying attention to the idea, the story and the overall design - they will also consider the community voting as an indication of a submission's popularity.

  • Yes! This is a project of collaboration after all.

  • No. Under the Terms & Conditions, participants assign rights to designs to Nothing. The reason for such assignment is that designs are closely tied to Nothing’s products and Nothing requires full rights to manufacture and distribute the winning Community Edition phones. Participants will be credited and retain a licence to display their design work. 

  • The stages are opened one after another, to ensure that the wallpaper, packaging and marketing campaign are each informed by the hardware design. There should be a cohesive look and feel across each of these aspects in the final product.

  • Yes!

  • No, we're looking for quality over quantity. Accounts will be limited to one submission each.

  • The competition is open to individuals over the age of eighteen (18). Due to legal restrictions, we are unable to accept submissions from countries/regions subject to sanctions or from individuals on export control or sanction lists. Please see our Terms & Conditions.